Community Protests Decision To Drape "Inky" Building With "Bee Movie" Ads

Community Protests Decision To Drape "Inky" Building With "Bee Movie" Ads

A plan to temporarily drape the Inquirer-Daily News Building with a massive advertisement for the film Bee Movie was in doubt today, after community groups denounced the effort, calling it "garish" and "shocking."

The advertising needs approval before it can go up, and representatives from Philadelphia Media Holdings, which publishes The Inquirer and the Daily News, sought that permission this morning from the Zoning Board of Adjustment. PMH is seeking to cover large swaths of the building, at 400 N. Broad St., with advertising "wall wraps" and to dangle a 50-foot inflatable bee from the upper floors.

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