TMZ TV Debuts Strongly, But Ratings Down From Last Year's Time Slot

TMZ TV Debuts Strongly, But Ratings Down From Last Year's Time Slot

It was good news/bad news for Warner Bros. Domestic TV's "TMZ" celebs-in-hot-water magazine, the most highly touted of the rookie series making their debut in TV syndication last week.

The good news: More viewers watched the half-hour than any other new five-a-weeker. The bad: "TMZ" was down 25% from the year-ago time period and down 17% from its lead-in.

Another new firstrun series, NBC Universal Domestic's "The Steve Wilkos Show," didn't pull as many households as "TMZ." (TV stations scheduled it in daytime slots, when audience levels are low.) But the 1.1 rating of "Wilkos" grew by 10% over its lead-in, and the show's numbers were even with the programs in the time period during September 2006.

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