Ready or not, here it is: Looking to make yogurt more palatable to tweens, Yoplait has come out with carbonated yogurt in a tube.
Called Fizzix, this bubbly concoction is the latest entry in the fast-growing U.S. yogurt market.
As strange as fizzling yogurt sounds, General Mils ls may be onto something. U.S. yogurt sales more than doubled, to $5 billion, from 1998 to 2006, according to data tracker Euromonitor. Some 200 new yogurt products were launched last year, a 61 percent increase from 2002, says market research firm Mintel.