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Southwest To End Family-First Boarding Policy

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Southwest Airlines Co., the only major U.S. carrier that doesn't assign seats, will stop letting people with small children board first, reducing the time needed to load its planes.

The shift, which occurs Oct. 2, is among several options Southwest tested to reduce boarding time, spokeswoman Beth Harbin said Tuesday in an interview. The Dallas-based airline also may announce other changes at a news conference tomorrow.

Read the whole story at Bloomberg Via Houston Chronicle