How do you pick the most powerful people in sports? Is it the super talented athlete who never seems to fail--especially when the game is on the line; the hard-nosed commissioner keeping owners and players in line, or the savvy entrepreneur whose visionary endorsements changed the sports-branding landscape? BusinessWeek undertook a mammoth and challenging project to rank the 100 most powerful people in sports. (ESPN the Magazine, collaborated with BusinessWeek on the stories in this package, but did not participate in the ranking that follows.) To help us figure out which sports figures ranked where, BusinessWeek asked 20 distinguished people from the sports and media world. Of course, the world of sports is charged with hometown biases and strong opinions. In that vein, we fully expect readers to debate the final The Power 100.