HEALTHY LIVING

Payless: The New High Fashion Hotspot

03/28/2008 02:45 am ET | Updated Nov 17, 2011

Karl Lagerfeld at H&M? Check. Proenza Schouler at Target? Check. Lela Rose at Payless Shoesource? Now, there's a head scratcher.

Designers collaborating with mass-market retailers is nothing new, but some pairings are more surprising than others, and the dark horse in the race to win over the mainstream is the ubiquitous, help-yourself shoe store Payless Shoesource. Five seasons ago, Payless began with the first of its up-and-coming designer recruits, Abaeté. Now, Payless has added Lela Rose for the current fall season and coming for spring 2008, Alice & Olivia.

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