03/28/2008 02:45 am ET | Updated May 25, 2011

Athlete-Bloggers Are Often Too Honest For Advertisers' Tastes

Last month executives at shoemaker Adidas AG got a shock when they read the latest blog entry from their star endorser, pro basketball player Gilbert Arenas. He had seen the design of his second Adidas signature shoe -- which had yet to be revealed to the public -- and he wasn't impressed.

"I'm sitting there looking at the shoe like 'I hope you guys aren't serious. Because I'm not going to wear this shoe. ... Nobody is going to wear this shoe," said the blog post from the Washington Wizards guard. He said parts of it reminded him of a "ballerina."

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