The fate of NBC Universal, General Electric's entertainment unit, will be decided only after the Beijing Olympics, with executives at the US conglomerate ruling out a sale before August's showcase event, according to people close to the situation.
NBC, whose value is estimated at about $40bn, has been the subject of repeated sale rumours because of its lagging performance and the awkward fit with the rest of GE's industrial and financial businesses.
The issue is likely to resurface on Friday, when GE reports third-quarter earnings that should show signs of improvement at NBC.
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