Richard Branson Leaps Off Palms Hotel, Rips Pants

03/28/2008 02:45 am ET | Updated May 25, 2011

It was not the most auspicious start for a new business venture - crashing into the side of a building in mid-air before the gaze of hundreds of journalists.

But that's what happened when Virgin boss Sir Richard Branson's latest marketing stunt went wrong.

The business mogul had gathered the world's media to Las Vegas for a typically daredevil stunt to launch his latest multi-billion dollar enterprise - an extension of his low-cost airline Virgin America.

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