Fox Business Channel Is Open For Business

Fox Business Channel Is Open For Business

Among Fox News Channel's influences on television news has been the proliferation of the "swoosh," the dramatic sweeping graphics and loud chime that accompany a breaking news bulletin on the cable network.

So, as its sister Fox Business Network launches today, what kind of attention-grabbing innovations will News Corp.'s latest cable venture introduce?

"We have a klaxon from a World War II submarine, one of those, 'Ah-oo-gahs!' " quipped Kevin Magee, the Fox News executive vice president in charge of the new channel's daily operations.

Jokes aside, early indications suggested that the cable start-up would try to lure viewers with the same flashy, irreverent style that helped propel Fox News past its cable competitors. Executives were tight-lipped about exactly what Fox Business Network would look like when it went live at 2 a.m. PDT, but they vowed to shake off the staid formality of traditional financial coverage. The staff is being drilled on using a conversational style instead of economic jargon, and one daily program will be broadcast live from a popular Wall Street watering hole.

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