iOS app Android app More

Broadcasters Promise $327 Mil Awareness Campaign For '09 Switch To Digital TV

First Posted: 03/28/08 03:45 AM ET Updated: 05/25/11 01:15 PM ET

U.S. broadcasters promised on Monday to air more than $327 million worth of television spots as part of a broad campaign to alert consumers about the approaching switch-over to digital television.

The major television networks, as well as 95 station-owning broadcast companies, pledged to run the ads as part of a $697 million campaign designed to keep viewers from being caught off guard when broadcasters switch to digital signals by February 17, 2009.

The television spots, including some to be aired during prime time, warn viewers that older, analog televisions will not work after the switch-over and steer them towards possible solutions.

Read the whole story: Reuters

FOLLOW HUFFPOST MEDIA

Filed by Michelle Kung  |