Google Tests "Video-Fingerprinting"

Google Tests "Video-Fingerprinting"

Google on Monday sought to take back some of the moral high ground in its tussle with traditional media companies as it claimed to have made significant progress with a new technology designed to block copyrighted video from its YouTube subsidiary.

The claims for the so-called "video fingerprinting" technology follow complaints from some owners of TV shows that Google has dragged its feet all year over anti-piracy measures.

Earlier this month Peter Chernin, president of News Corp, criticised it for not doing a "much more aggressive job" against piracy and suggested that Google had the technology to be more effective if it chose.

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