Pinkberry Gets Seed Money From Starbucks Chairman

New York Times   |  MICHAEL J. de la MERCED   |   October 16, 2007 08:54 AM

Read More: Dan Levitan, Frozen Yogurt, Howard D. Schultz, Maveron, Pinkberry, Starbucks, Breaking Business News
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Can a little pink swirl become as ubiquitous as a certain green mermaid logo?

The founders of Pinkberry, the company known for its sour frozen yogurt with esoteric toppings, apparently think so. The retailer that has inspired almost cultlike devotion will announce today that it has raised $27.5 million in its first round of venture capital.

Leading the financing is Maveron, a venture capital firm founded in 1998 by the Starbucks chairman Howard D. Schultz and Dan Levitan, a former investment banker. Among the firm's previous investments were eBay, from which it wrung a nearly $148 million gain, and Shutterfly, the online photo-printing site.

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- nomoredead See Profile I'm a Fan of nomoredead permalink

I won't wait in line for a 5 dollar small cup of a dessert.

    Favorite    Flag as abusive Posted 05:17 PM on 10/16/2007
- wordvarc See Profile I'm a Fan of wordvarc permalink


Nice logo and napkins.

Overpriced.

'Golden Spoon' is a much better product and value.
.

    Favorite    Flag as abusive Posted 04:16 PM on 10/16/2007
- kellygrrrl See Profile I'm a Fan of kellygrrrl permalink

not to mention that Golden Spoon is at least REAL yogurt with live active cultures

Pinkberry is NOT

    Favorite    Flag as abusive Posted 06:59 PM on 10/16/2007
- beachcruiser See Profile I'm a Fan of beachcruiser permalink

The product is pretty good, but I'm wary of Starbuck's using Pinkberry as a vehicle to further flood the market with more corporate coffee. If Pinkberry becomes too market saturated, then the novelty (which is a BIG part of their success) will wear off and they'll be forced to incorporate Starbucks product into their stores.

    Favorite    Flag as abusive Posted 03:19 PM on 10/16/2007
- JScott See Profile I'm a Fan of JScott permalink

I don't understand the crowds, I tried their product and it's NOTHING SPECIAL!!!!

    Favorite    Flag as abusive Posted 11:22 AM on 10/16/2007
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