MEDIA
03/28/2008 02:45 am ET | Updated May 25, 2011

Fewer People Watching Broadcast Television

Good news for ABC and NBC. According to figures from Nielsen Media Research, the Disney (DIS)-owned network, which finished in third place with total viewers and among 18-49 year-olds last season, ranks first with the advertiser-coveted 18-49 demographic and second overall through the first three weeks of the season. CBS (CBS) is tops with all viewers.

And GE's (GE) NBC, which has been stuck in fourth place with total viewers and 18-49 year-olds for the past three seasons, is in second place with 18-49 year-olds, a hair above CBS.

But before any of these networks - or investors in their parent companies - start popping champagne corks, there's this little sobering fact to consider. The number of viewers, overall and with the ad-friendly 18-49 crowd, have declined sharply for each of these three networks. Oops.

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