Huffpost Media

Blog-Based Media Poised To Explode

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In 2005, when Silicon Valley entrepreneur Michael Arrington started TechCrunch, his popular blog on Internet startups, he saw it mainly as a chance to indulge his obsession with young technology companies.

But it turned out that Arrington had latched onto something big. TechCrunch became the go-to site for the scoop on new Web companies. And, as technophiles flocked to TechCrunch, advertisers followed suit. Arrington's blog morphed from a labor of love into a fast-growing business.

Today, TechCrunch has a full-time staff of eight. This year, it hired a CEO. In August, 1.25 million people visited TechCrunch or its affiliated blogs at least once, according to comScore Inc. It brings in $240,000 per month in advertising, according to Arrington, and pulls in additional revenue from conferences and parties. Most important of all, TechCrunch is in the black.

Read the whole story at San Francisco Chronicle