CondéNet Uses Facebook to Draw Users, Ads

CondéNet Uses Facebook to Draw Users, Ads

CondéNet has in recent months attracted new users to several of its sites while beefing up ad inventory--all on Facebook's dime.

The Web arm of magazine giant Condé Nast has been one of the more aggressive publishers in embracing Facebook's open-door policy for outside developers and is among the first to incorporate ads into a handful of viral applications on the hot social-networking site.

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