Google, Nielsen Join Forces To Pull More Accurate Viewing Stats
Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.
The company is set to announce a partnership today with the Nielsen Company, the voice of authority in measuring television audiences, that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are.
At a time when digital video recorders are proliferating, advertisers are thirsty for any data they can get about who is watching their ads, who is fast-forwarding past them and where it makes the most sense to invest.



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New York Times | Brian Stelter | October 24, 2007 08:28 AM