Google, Nielsen Join Forces To Pull More Accurate Viewing Stats
New York Times:
Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.
The company is set to announce a partnership today with the Nielsen Company, the voice of authority in measuring television audiences, that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are.
At a time when digital video recorders are proliferating, advertisers are thirsty for any data they can get about who is watching their ads, who is fast-forwarding past them and where it makes the most sense to invest.
Read the whole story: New York Times



First Posted: 03/28/08 03:45 AM ET Updated: 05/25/11 01:15 PM ET