Google, Nielsen Join Forces To Pull More Accurate Viewing Stats

New York Times:

Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.

The company is set to announce a partnership today with the Nielsen Company, the voice of authority in measuring television audiences, that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are.

At a time when digital video recorders are proliferating, advertisers are thirsty for any data they can get about who is watching their ads, who is fast-forwarding past them and where it makes the most sense to invest.

Read the whole story: New York Times

Comments

[Witchitalineman]

09:15 AM on 10/25/2007

Oh, this should be good. I wonder who is buying them off?

[DoctorDonut]

02:26 PM on 10/24/2007

http://www.theweeklydonut.org/index.php/category/colbearica/

[Trevor51181]

11:19 AM on 10/24/2007

Does this mean that there will be a waste dump time for commercials? To put it a little more clearly, a time in which sponsors don't want their commercials to be aired at all? If so, would there be commercial-free broadcasting at those times? What about the converse? Would really popular times see more commercials in order to drive up revenues? I see a popular bill being brought up in one of the two houses limiting commercials per break. Of course, the bill would get steamrolled, if it made it for voting at all, that is.

[Purple Girl]

09:41 AM on 10/24/2007

Seems like a slippery slope- they can tell how many didn't watch the commercial all the way through- what else can they tell? Is this the move toward the Big Brother Telecommunications empire ? Love googling but not ready to have them greet me personally every morning when I wake up. Orwell was just a little early on his premonition. I won't sell my privacy to Google either.