Google, Nielsen Join Forces To Pull More Accurate Viewing Stats

New York Times   |  Brian Stelter   |   October 24, 2007 08:28 AM

Read More: Digital Video Recorders, DVR, Google, Nielsen, Nielsen Ratings, TiVO, Breaking Media News
stumbleupon :Google, Nielsen Join Forces To Pull More Accurate Viewing Stats   digg: Google, Nielsen Join Forces To Pull More Accurate Viewing Stats   reddit: Google, Nielsen Join Forces To Pull More Accurate Viewing Stats   del.icio.us: Google, Nielsen Join Forces To Pull More Accurate Viewing Stats

Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television.

The company is set to announce a partnership today with the Nielsen Company, the voice of authority in measuring television audiences, that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are.

At a time when digital video recorders are proliferating, advertisers are thirsty for any data they can get about who is watching their ads, who is fast-forwarding past them and where it makes the most sense to invest.

Comments for this post are now closed

 
 

Comments
5
Pending Comments
0

Want to reply to a comment? Hint: Click "Reply" at the bottom of the comment; after being approved your comment will appear directly underneath the comment you replied to

View Comments:
- Witchitalineman See Profile I'm a Fan of Witchitalineman permalink

Oh, this should be good. I wonder who is buying them off?

    Favorite    Flag as abusive Posted 09:15 AM on 10/25/2007
- Trevor51181 See Profile I'm a Fan of Trevor51181 permalink

Does this mean that there will be a waste dump time for commercials? To put it a little more clearly, a time in which sponsors don't want their commercials to be aired at all? If so, would there be commercial-free broadcasting at those times? What about the converse? Would really popular times see more commercials in order to drive up revenues? I see a popular bill being brought up in one of the two houses limiting commercials per break. Of course, the bill would get steamrolled, if it made it for voting at all, that is.

    Favorite    Flag as abusive Posted 11:19 AM on 10/24/2007
- Purple Girl See Profile I'm a Fan of Purple Girl permalink

Seems like a slippery slope- they can tell how many didn't watch the commercial all the way through- what else can they tell? Is this the move toward the Big Brother Telecommunications empire ? Love googling but not ready to have them greet me personally every morning when I wake up. Orwell was just a little early on his premonition. I won't sell my privacy to Google either.

    Favorite    Flag as abusive Posted 09:41 AM on 10/24/2007
- liiv3354 See Profile I'm a Fan of liiv3354 permalink

what privacy? Can I get money for mine?

    Favorite    Flag as abusive Posted 12:53 PM on 10/24/2007
Comments are closed for this entry

You must be logged in to reply to this comment. Log in