Google At Work On Social Network Of Its Own

TechCrunch   |  Erick Schonfeld   |   October 29, 2007 01:37 PM


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Google may have lost the bidding war to invest in Facebook, but it is preparing its own major assault on the social networking scene. It goes by the codename "Maka-Maka" inside the Googleplex (or, perhaps, "Makamaka").

Maka-Maka encompasses Google's grand plan to build a social layer across all of its applications. Some details about Maka-Maka have already leaked out, particularly how Google plans to use the feed engine that powers Google Reader (known internally as Reactor) to create "activity streams" for other applications akin to Facebook's news and mini feeds. But Maka-Maka goes well beyond that.

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Of course, Google has had Orkut for over three years, and done next to nothing with it. I guess they consider it an independent project, though their name is all over it, and you sign into it with your Google Account.

    Favorite    Flag as abusive Posted 02:43 PM on 10/29/2007

This is true, but I believe Orkut will be a cog in this new machine. I'm not sure exactly how, but I think you're partially correct.

    Favorite    Flag as abusive Posted 09:54 AM on 10/30/2007

"Maka-Maka"

Isn't that spanish for Macaca? Didn't George Allen lose his Senate bid because he called someone that?

From Wikipedia:

Macaca[1] is a pejorative epithet used by francophone colonialists in Central Africa's Belgian Congo for the native population.[2] It may be derived from the name of the genus comprising macaque monkeys. The word macaque has also been used as a racial slur. The macaque's genus name, Macaca, is a latinization of the Bantu (Kongo) ma-kako,[3] meaning "monkey".

In the United States, the term was at the center of a controversy during the 2006 United States Senate election in Virginia when it was used by the Republican incumbent, George Allen. Relating to the Allen controversy, "Macaca" was named the most politically incorrect word of 2006 on December 15 by Global Language Monitor, a nonprofit group that studies word usage."

http://en.wikipedia.org/wiki/Macaca_(slur)

-- Looks like these corporations are making monkeys out of us, alright.

    Favorite    Flag as abusive Posted 02:37 PM on 10/29/2007

You're terribly wrong, Macaca in spanish is "Macaco", Maka Maka sounds more like an ancient culture term, but is not what you think it is.

Donīt overreact, thatīs one weaknes of extreme liberals, overreacting to everything.

PD: FYI I'm a liberal

    Favorite    Flag as abusive Posted 03:06 PM on 10/29/2007

Understood. I was making hermaneutic interpretation, based on my reading of how these corporations are gathering a lot of personal information under the guise of "social networking", and how we so readily give it. It made me think that they feel they are delivering a "service", but probably think we're gulible suckers who'll give up our most precious asset (our identities) so easily.

Hence, they must think we're monkies. I am sure that maka maka is an "ancient culture term" (whatever that means), and they would not be so blatant as to call us macacas ... but its funny to think of the play on words, and ultimately what is really happening. Saying "its Spanish for.." was just play on words (I could have also said Greek -- as in "its Greek to me").

Anyway, you know its a tough crowd when you gotta explain your jokes when trying to make social commentary. I feel like Dennis Miller when he was cerebral, before he bent over and took it up the ass by selling out to Fox.

I meant to overreact -- reactionary times require overreactionary response. It is the meek and supine that earnestly vote Democract, and seriously expect things to change.

FYI, I am an extreme liberal. Unfortunately, a disappearing breed in these corpo-fascist times.

Alas, it's humor then, the last refuge of the terminally disgusted.

A hyperactive pessimist, if you will.

    Favorite    Flag as abusive Posted 03:25 PM on 10/29/2007

"Maka-Maka. Isn't that spanish for Macaca?"

Maka-maka is a popular Japanese manga (comics) that deals with adult relationships.

    Favorite    Flag as abusive Posted 09:05 PM on 10/29/2007

Man, what these corporations won't do to sucker us out of our personal information and make billions off of it. While we just get more spam.

In the Age of Information, knowledge is the coin of the realm. And these corporations are sucking a lot of knowledge out of us, and making a killing on the coin.

    Favorite    Flag as abusive Posted 02:34 PM on 10/29/2007

"Maka-Maka"

Isn't that spanish for Macaca? Didn't George Allen lose his Senate bid because he called someone that?

From Wikipedia:

Macaca[1] is a pejorative epithet used by francophone colonialists in Central Africa's Belgian Congo for the native population.[2] It may be derived from the name of the genus comprising macaque monkeys. The word macaque has also been used as a racial slur. The macaque's genus name, Macaca, is a latinization of the Bantu (Kongo) ma-kako,[3] meaning "monkey".

In the United States, the term was at the center of a controversy during the 2006 United States Senate election in Virginia when it was used by the Republican incumbent, George Allen. Relating to the Allen controversy, "Macaca" was named the most politically incorrect word of 2006 on December 15 by Global Language Monitor, a nonprofit group that studies word usage."

http://en.wikipedia.org/wiki/Macaca_(slur)

-- Looks like these corporations are making monkeys out of us, alright.

    Favorite    Flag as abusive Posted 02:44 PM on 10/29/2007
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