FOR Flavia Kawaja, an interior designer in Manhattan, a trip to the beauty department at Whole Foods Market comes not with a shopping list but with a mental list of what synthetic ingredients to avoid.
Ms. Kawaja won't use antiperspirant made with aluminum derivatives, in case the urban legend that they could cause diseases like Alzheimer's turns out to be true. She also steers clear of skin-care products with parabens, common antibacterial agents used as preservatives in some cosmetics, drugs and foods.
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