S&P: WGA Strike May Force Advertisers To Pull Out

Bloomberg:

The Hollywood writers strike may prompt television advertisers to cancel purchases or demand additional spots to compensate for declining ratings, Standard & Poor's said in a report.

A prolonged strike is likely to damage ratings as networks substitute reruns and reality programs for popular shows, driving down the value of commercial time, S&P credit analyst Heather Goodchild in New York wrote yesterday.

The strike, the first in almost two decades, forced CBS to air repeats of ``Late Night With David Letterman,'' and NBC's ``The Tonight Show With Jay Leno'' did the same. Prime-time dramas and comedies will be affected if the strike that began yesterday continues past the holidays, when networks start to run out of scripts, Goodchild said.

Read the whole story: Bloomberg

Comments

[SlippingInTheDip]

03:18 AM on 11/07/2007

and TV subscribers should have their cable bill cut in half. We already recieve 50% of repeats. Now it will br 100%.

[tkk]

06:33 PM on 11/06/2007

if China is an "oppressive communist regime" why is Bush doing all of his business with China? Wake up people, China owns the U. S. thanks to the Chimp.

[curiousasheck]

05:08 PM on 11/06/2007

Excellent!