Zuckerberg Sits Down With Madison Avenue Today, Shopping Service To Be Part Of Ad-World Shake-Up
Lots of people find the next books they plan to read by browsing the New York Times or Amazon best-seller lists. Others count on referrals from friends and colleagues. But what if you could eye a hot title as it began to climb the best-seller list within your Facebook network? You'd be alerted: "Thirty-one people in your network have bought 'Microtrends.'"
A scenario like this soon will play out on Facebook, as the company is about to unveil plans to make shopping part of its social network.