Fiji Water Leaks News Of Green Goals

New York Times:

Fiji Water, with annual sales of about $150 million, is but a drop in the bucket of the $15 billion domestic bottled-water industry. But little Fiji could make a big splash on the sustainability front.

Let other companies talk about going carbon neutral. Today, Fiji will announce a plan to be carbon negative -- that is, to more than make up for the greenhouse gases released in the creation, transportation and sales of its product. It will also announce goals for using renewable energy, preserving forests and conserving water -- and it will specify how it will attain them.

Read the whole story: New York Times

Comments

[nomoredead]

10:41 AM on 11/07/2007

Bottle water is like driving a gas guzzling Hummer. How much oil do you think it takes to get that 16 oz of Fiji water to you when you can walk over to your faucet. Aquafina and Desani are filtered tap water. Someone needs to do a refilable nice looking water container like the " This is not a paper bag. " bag, a "This is not a Fiji water." bottle.

[BigBagel]

08:16 AM on 11/07/2007

I can understand drinking bottled water in some parts of the country but if you live in a place like New York City where the water tastes great coming out of the tap, shame on you.