We received this email the other day in response to our post about Google's mobile-phone operating system: "You are a moron...Hopefully you have not (and will not) procreate. It would be a shame to have your genes pollute the gene pool. PS: you're a [expletive deleted]."
We've never met, talked, or written to the sender. And while it may seem a tad over the top, it's an example of something you and your business need to prepare for: Web rage.
Web rage is what happens when you combine unfamiliarity with the ability to easily communicate with someone. "That combination is relatively new," Clay Shirky, an adjunct professor at NYU, tells the Business Technology Blog. "It leads to a pretty unfettered expression of the id."