As promised,
Newsweek
has debuted the first columns from
Karl Rove
and
Markos Moulitsas
in this week's issue (Rove's is
, Kos' is
). It's pretty amazing that these two columns are being packaged together (peas n' carrots, Kos n' Karl!) and promoted on the same level, considering that Karl Rove is the classic insider and Markos Moulitsos is the classic outsider — you don't get more inside than being the BFF of the president, and there's not a whole lot more outside than railing against the system on your blog (well, at least until you write a book, go on "Meet The Press" and star in a television commercial for
Ned Lamont
).
What's interesting about these two columns, juxtaposed, is how emblematic they are of their sides. Kos' is thoughtful and reasoned, not personal except for attacking George Bush on his record, laying out point by point why his presidency was a failure. It's a good, strong piece, well-argued, just like lots of articles written by Democrats are good, strong, well-argued pieces.
Then there's Rove, who leads with an anecdote about what life was like on the inside at the White House. Golly gosh, who doesn't remember when they moved their stuff into the West Wing? Rove's column grabs you instantly with its insider access.Then, he grabs you with a personal attack: Hillary Clinton is "hard and brittle," and his anecdote proves it. Rove's column a how-to for the eventual GOP leader on beating Clinton, so of course, his status as an insider is germane: He knows she's hard and brittle. Trust him.
Thing is, his anecdote isn't strictly accurate, if not in fact than in impression. He not only candidly admits this, he seems unapologetic about it. (If you've skipped the column, he talks about how he had inherited her office, the only place in the West Wing with a "full-length vanity mirror." Leaving aside the insertion of the adjective "vanity" into that phrase — a vanity mirror is by definition a small mirror, often with magnification, meant for zeroing in on parts of the face — so its use as a modifier is not only clearly meant to imply that Hillary is vain, it's also factually incorrect. Oh, facts.) Clinton corrects him and lets him know that the mirror was there, too, when she arrived — which, by the way, puts her on equal footing with Rove as an inheritor of the mirror, and not the vain person who put it up. Does that matter? Not a bit. Rove retells that anecdote just the same — "And what did I find but the ONLY mirror in the West Wing — a VANITY mirror!" — because, for him, impressions are more important than truth.
That is the message of the rest of the piece. The language he uses is telling, and chilling — because it's all about selling. "Create a narrative that explains your life and commitments." "Concerns like health care, the cost of college and social mobility will be more important. The Republican nominee needs to be confident in talking about these concerns and credible in laying out how he will address them." "Aggressively campaign for the votes of America's minorities. Go to their communities, listen and learn, demonstrate your engagement...The GOP candidate must ask for the vote in every part of the electorate. He needs to do better among minorities, and be seen as trying." This isn't Rove telling the GOP nominee to care about health care and the burden of college tuition. It's not him telling the GOP nominee to be engaged. He's just explaining what impression needs to exist in order for a successful candidacy to be sold. The GOP nominee should be seen as trying...but actually trying? Eh, that's for suckers (i.e. the reality-based community). Rove's message may be about authenticity — but it's about how to sell it, not how to have it.
(Meanwhile, irony of ironies, he uses as evidence of Hillary's calculation her "accent and laugh," even though Bush slips in and out of a southern accent depending on how much trouble he's in.)
Karl n' Kos both have advice on how to win the election — but one is on style, and the other is on substance. Yikes — winning on substance? The classic Dem trap. Here's Kos, sounding so sweetly certain: "But amnesia only happens in soap operas — and that's why Democrats will win in 2008. As long as Democratic candidates remind voters that the Republican platform and Bush's record are one and the same, victory will be assured." Oh, right, those assured Democrat victories. Who's got amnesia now?
What's great about these columns being set up as counterparts, though, is how clearly this comes out. Even if readers don't catch it, politicos surely will (fine, Howard Wolfson, I won't call you Shirley!) and maybe, just maybe, will adjust their messaging accordingly — or at the least point out how Rove's so-called "narratives" are shaped (the commenters have already started). It will be interesting to see these columns evolve, and to see whether they naturally grow together in response to each other (which would be a further validation of the Netroots, i.e. being acknowledged by someone like Rove). So far though, these two columnists are singing songs we've heard plenty of times before — and, as usual, they are so far apart that they exist strangely in harmony. We'll see if either of them are up for changing the tune.
Our 2024 Coverage Needs You
It's Another Trump-Biden Showdown — And We Need Your Help
The Future Of Democracy Is At Stake
Our 2024 Coverage Needs You
Your Loyalty Means The World To Us
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
The 2024 election is heating up, and women's rights, health care, voting rights, and the very future of democracy are all at stake. Donald Trump will face Joe Biden in the most consequential vote of our time. And HuffPost will be there, covering every twist and turn. America's future hangs in the balance. Would you consider contributing to support our journalism and keep it free for all during this critical season?
HuffPost believes news should be accessible to everyone, regardless of their ability to pay for it. We rely on readers like you to help fund our work. Any contribution you can make — even as little as $2 — goes directly toward supporting the impactful journalism that we will continue to produce this year. Thank you for being part of our story.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
It's official: Donald Trump will face Joe Biden this fall in the presidential election. As we face the most consequential presidential election of our time, HuffPost is committed to bringing you up-to-date, accurate news about the 2024 race. While other outlets have retreated behind paywalls, you can trust our news will stay free.
But we can't do it without your help. Reader funding is one of the key ways we support our newsroom. Would you consider making a donation to help fund our news during this critical time? Your contributions are vital to supporting a free press.
Contribute as little as $2 to keep our journalism free and accessible to all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
Contribute as little as $2 to keep our news free for all.
Can't afford to donate? Support HuffPost by creating a free account and log in while you read.
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Dear HuffPost Reader
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. If circumstances have changed since you last contributed, we hope you'll consider contributing to HuffPost once more.
Support HuffPostAlready contributed? Log in to hide these messages.