Wal-Mart Leads Black Friday Blitz

Wal-Mart Leads Black Friday Blitz

Black Friday marks one of the busiest shopping days of the year. Many retailers open early and offer discounts on popular holiday gifts to attract consumers. Compete conducted a survey of over 900 consumers planning on shopping this holiday season. Nearly half of those surveyed will head to the stores on Black Friday to take advantage of the deals. 57% plan on completing over half of their holiday shopping on that day.

When asked what time they will begin their trek to various retail outlets, 62% plan on getting to the stores before 8 a.m. Over a third of respondents will start their Black Friday shopping at Wal-Mart (WMT). The store had already began releasing deals on select products such as laptop computers ($348) as early as Nov. 1.

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