$1.99 No More! Celeb Mags Raise Prices 50%

Ad Age   |  Nat Ives   |   November 21, 2007 02:33 PM

Read More: Bauer Publishing, Celebrity Magazines, In Touch, Life & Style, Tabloid Prices, Breaking Media News
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In the latest newsstand test for magazines, celebrity weekly readers are being asked to swallow an unusually steep price hike if they want to keep buying In Touch or Life & Style.

The question
For their publisher, Bauer, the 50% increase to $2.99 from $1.99 answers distributors' complaints over low margins on such cheaply priced titles. But for its competitors and the industry as a whole, the increase also poses a question: Can magazines, even in the industry's hottest category, keep growing quickly despite such a sharp hike?

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- JackNasty See Profile I'm a Fan of JackNasty

If they raise the price, stupid people everywhere will still buy this schlock.

"No one ever went broke underestimating the taste of the American public." --HL Mencken

    Favorite    Flag as abusive Posted 09:04 AM on 11/22/2007
- vivibear See Profile I'm a Fan of vivibear

Well, Just raise if you like. I will enjoy all the information online. LOL Girls on http://femmate.com agree with this. Why should we pay so much money on that magazine. We can even get all information free on the internet. LOL

    Favorite    Flag as abusive Posted 07:14 AM on 11/22/2007
- realitytrumpsbull See Profile I'm a Fan of realitytrumpsbull

Celebrities? What are they celebrating?
Where's the party? Where's my invitation?
LOL

    Favorite    Flag as abusive Posted 09:31 PM on 11/21/2007
- ipitombi See Profile I'm a Fan of ipitombi

Reduce the price to $.09cent, I still wouldn't buy the trash.

    Favorite    Flag as abusive Posted 07:12 PM on 11/21/2007
- sparkandy See Profile I'm a Fan of sparkandy

Oh No! We'll only be able to buy one a week now! Whatever will we read during the commercials on our favorite reality shows? I'm in despair!

    Favorite    Flag as abusive Posted 04:06 PM on 11/21/2007
- KindAndThoughtful See Profile I'm a Fan of KindAndThoughtful


I am not posting a comment today, I just wanted to say:

Happy Thanksgiving to all members of the Huffington Post community. Please have a safe and happy holiday!


    Favorite    Flag as abusive Posted 03:21 PM on 11/21/2007
- robinhood1 See Profile I'm a Fan of robinhood1

I never actually see anyone buying this trash at the supermarket, although occasionally I will leaf through one while I am waiting in line. I agree with Blutus: the Internet will probably kill off many magazines.

    Favorite    Flag as abusive Posted 03:17 PM on 11/21/2007
- hope4theflowers See Profile I'm a Fan of hope4theflowers

oh what a shame.Ill have to cancel my subscriptions to all my "I wanna be a stupid idiot" magazines.
hahahaha!!

    Favorite    Flag as abusive Posted 03:16 PM on 11/21/2007
- Blutus See Profile I'm a Fan of Blutus

Magazines are on the way out.
Like newspapers.

Raise the price all you want.

You don't have long to live anyway.

The internet pimps it all.

And it's a shame.

    Favorite    Flag as abusive Posted 03:06 PM on 11/21/2007
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