$1.99 No More! Celeb Mags Raise Prices 50%

03/28/2008 02:45 am ET | Updated May 25, 2011

In the latest newsstand test for magazines, celebrity weekly readers are being asked to swallow an unusually steep price hike if they want to keep buying In Touch or Life & Style.

The question
For their publisher, Bauer, the 50% increase to $2.99 from $1.99 answers distributors' complaints over low margins on such cheaply priced titles. But for its competitors and the industry as a whole, the increase also poses a question: Can magazines, even in the industry's hottest category, keep growing quickly despite such a sharp hike?

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