Creativity Helping Writers Win The PR War

03/28/2008 02:45 am ET | Updated May 25, 2011
  • Brooks Barnes New York Times

When the 12,000 members of the Writers Guild of America decided on Nov. 4 to strike, Hollywood wondered how hard the white-collar group would fight. The guild addressed the worry before the first pickets hit the streets.

"In years past, our picketing schedule has gone, 'Picket on Mondays for two hours and then meet at a bar until the following Monday,'" said David Young, the union's director, early this month. "That's not how we're going to do it this time."

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