For the next several years, NBC Universal will rely on TiVo to tell it how television viewers are using their digital video recorders and, presumably, to introduce interactive commercials to the masses.
In a pact announced Tuesday, the companies said they will use TiVo's existing interactive advertising platforms as well as create new ones, and they will split some of the revenue the platforms could generate.
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As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
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