NBC To Become First Network To Use TiVo Data

For the next several years, NBC Universal will rely on TiVo to tell it how television viewers are using their digital video recorders and, presumably, to introduce interactive commercials to the masses.

In a pact announced Tuesday, the companies said they will use TiVo's existing interactive advertising platforms as well as create new ones, and they will split some of the revenue the platforms could generate.

Read the whole story: Reuters