BUSINESS
03/28/2008 02:45 am ET | Updated May 25, 2011

Italian Priest Demands Removal Of "Disrespectful" Red Bull Ad

An angry Italian priest has persuaded soft drinks company Red Bull to withdraw an advertisement setting its product in a nativity scene on the grounds it is disrespectful to Christianity.

Father Marco Damanti, from Sicily, wrote to the makers of the caffeinated energy drink denouncing their commercial as "a blasphemous act" and said on Monday he had received a prompt reply promising to remove it from Italian television.

The advert depicted four wise men, instead of three, visiting Mary and the Baby Jesus in Bethlehem. The fourth wise man bore a can of the soft drink.

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