BUSINESS
03/28/2008 02:45 am ET | Updated Nov 29, 2011

Holiday Shoppers Willing To Pay More For "Green" Gifts

"Green" is a buzzword this season, as some gift-givers are opting to spread holiday cheer the eco-friendly way.

According to a survey done by Conservation International, a nonprofit focused on conserving biological diversity, two out of five people would rather receive a "green" gift than a traditional one of equal value this holiday season. Out of the 1,000 consumers surveyed by the group, women were more interested in going green, with 62% preferring to give and receive environmentally friendly goods.

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