ESPN Poaches Sportswriter Reilly For $3.4 Million A Year

03/28/2008 02:45 am ET | Updated May 25, 2011

Everbody knows: Big old media is dying, and nimble new media is where the action is. We agree! But if you're a "content producer" who wants to make serious money in the near-term, you might want to hang out in the comfy confines of big old media a while longer.

Witness Rick Reilly, who left his longtime perch as a Sports Illustrated columnist this month to join rival ESPN. This was the second time the Time Warner (TWX) and Disney (DIS) outlets have fought over Rick, so it's no surprise to hear that he was able to command a premium for his services: Basically, writing a (kind of) humorous column once a week and appearing in a handful of other venues (at ESPN, that will include TV appearances as well).

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