NBC Refunds Advertisers Due To Ratings Shortfalls

Reuters:

Fourth-ranked broadcaster NBC has quietly begun reimbursing advertisers an average of $500,000 each for failing to reach guaranteed ratings levels, the first time a network has taken such a step in years, media buyers said.

Networks usually offer make-goods -- free advertising slots -- in the event of such shortfalls. But NBC has none to give. In fact, no broadcast network has much ad inventory left between now and year's end -- except for, perhaps, a handful of units the week between Christmas and New Year's, and that doesn't do much for advertisers chasing holiday shoppers.

Read the whole story: Reuters

Comments

[Advocate123]

Maybe if they stopping hiring a bunch of liberals, this wouldn't have happened.

Advocate123
http://copiousdissent.blogspot.com

[cae]

Personally speaking, NBC is my fav of the major networks, so I'm sorry to hear this.

[Qbear]

Networks give the writers a fair contract, it's winter, and America is BORED sh*tless.
I am glad to hear NBC has some Medium episodes to air....FINALLY!

[Stevelagain]

I guess that's what happens when you decide to stick it to the troops. People turn you off and tune you out.

[thinkbig]

Good. You can just feel the IQ of America going up without being force fed network drivel.