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NBC Refunds Advertisers Due To Ratings Shortfalls

Reuters   |   December 11, 2007 10:45 PM

Read More: Nbc, NBC Advertisers, NBC Network, NBC Ratings, Primetime Ratings, Breaking Business News
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Fourth-ranked broadcaster NBC has quietly begun reimbursing advertisers an average of $500,000 each for failing to reach guaranteed ratings levels, the first time a network has taken such a step in years, media buyers said.

Networks usually offer make-goods -- free advertising slots -- in the event of such shortfalls. But NBC has none to give. In fact, no broadcast network has much ad inventory left between now and year's end -- except for, perhaps, a handful of units the week between Christmas and New Year's, and that doesn't do much for advertisers chasing holiday shoppers.

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- Advocate123 I'm a Fan of Advocate123 permalink

Maybe if they stopping hiring a bunch of liberals, this wouldn't have happened.

Advocate123
http://copiousdissent.blogspot.com

    Favorite    Flag as abusive Posted 12:31 AM on 12/12/2007
- cae I'm a Fan of cae permalink

Personally speaking, NBC is my fav of the major networks, so I'm sorry to hear this.

    Favorite    Flag as abusive Posted 11:56 PM on 12/11/2007
- Qbear I'm a Fan of Qbear permalink

Networks give the writers a fair contract, it's winter, and America is BORED sh*tless.
I am glad to hear NBC has some Medium episodes to air....FINALLY!

    Favorite    Flag as abusive Posted 11:50 PM on 12/11/2007
- Stevelagain I'm a Fan of Stevelagain permalink

I guess that's what happens when you decide to stick it to the troops. People turn you off and tune you out.

    Favorite    Flag as abusive Posted 11:31 PM on 12/11/2007
- thinkbig I'm a Fan of thinkbig permalink

Good. You can just feel the IQ of America going up without being force fed network drivel.

    Favorite    Flag as abusive Posted 11:04 PM on 12/11/2007
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