Hello Kitty, the cute, cuddly white feline adored by Japanese girls and young women, is going macho.
The cat, made by Japan's Sanrio, will soon adorn T-shirts, bags, watches and other products targeting young men.
"Young men these days grew up with character goods," said a spokesman. "That generation feels no embarrassment about wearing Hello Kitty."
The for-men products will go on sale in Japan next month, and will be sold soon in the US and other Asian nations.
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