BUSINESS
03/28/2008 02:45 am ET | Updated May 25, 2011

Hello Kitty Gets Macho Makeover

Hello Kitty, the cute, cuddly white feline adored by Japanese girls and young women, is going macho.

The cat, made by Japan's Sanrio, will soon adorn T-shirts, bags, watches and other products targeting young men.

"Young men these days grew up with character goods," said a spokesman. "That generation feels no embarrassment about wearing Hello Kitty."

The for-men products will go on sale in Japan next month, and will be sold soon in the US and other Asian nations.

Read more on BBC News