03/28/2008 02:45 am ET | Updated May 25, 2011

Walloped Toshiba Whimpers About Saving HD DVD

Still reeling from Warner Bros.'s decision to abandon its its HD DVD format for Sony's Blu-ray, Toshiba did its best to put on a brave face at a CES press conference today. But it's a hard sell. Reuters:

The room was quiet, but electric, like watching a boxer trying to lift himself off the canvas after being knocked down.

Toshiba digital AV Vice President of marketing Jodi Sally told the audience, "As you can imagine this is a tough day for me. I've had better." Sally also said HD DVD remained the best technology, adding that Warner's surprise announcement "shifted" the focus of her speech.

At least Toshiba held a press conference: The HD DVD consortium was so stunned by Warner's announcement that it canceled its own. Toshiba didn't reveal what it plans to do next, however (presumably because it doesn't know).

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