Toshiba, which recently suffered a major setback in its fight to dominate the high-definition movie format for DVDs, on Monday dropped the prices of its HD DVD players and said it would beef up its marketing campaign against the Sony-backed Blu-ray format.
At least one analyst, however, said Toshiba had little chance of winning, and its bravado was more likely an attempt to save face and create a better negotiating position against Blu-ray supporters who would like to see HD DVD go away as quickly as possible.
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