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Jay-Z To Open An Ad Agency

First Posted: 03/28/08 03:45 AM ET Updated: 05/25/11 01:25 PM ET

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Jay Z Ad Agency

New York Times:

JAY-Z is a Grammy-winning rapper, a club owner, a clothier, a fledgling hotelier, the part-owner of a basketball team and the former president of a record label. Now, he gets to add adman to his résumé.

Jay-Z -- real name, Shawn Carter -- is joining forces with another African-American entrepreneur, Steve Stoute, to open Translation Advertising in New York, an agency that will help marketers reach multicultural consumers.

Read the whole story: New York Times

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JAY-Z is a Grammy-winning rapper, a club owner, a clothier, a fledgling hotelier, the part-owner of a basketball team and the former president of a record label. Now, he gets to add adman to his résu...
JAY-Z is a Grammy-winning rapper, a club owner, a clothier, a fledgling hotelier, the part-owner of a basketball team and the former president of a record label. Now, he gets to add adman to his résu...
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b2dap
0 Fans
12:50 PM on 02/09/2008
Once again Jay is taking it to the next level and redefining the game.
I'm sure he'll be able to cross promote between artists/athletes/big business with no problem.
His promotion for his last album with the king, Budweiser, was the handwriting on the wall.
Looks like this is the direction the music business will be headed.
Stay tuned.
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Nikelaus
0 Fans
03:54 PM on 02/08/2008
I am all over Jay-Z running the world if he'll just stop ruining all my favorite diva tracks with his cameos.
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moda31
10 Fans
11:43 AM on 02/08/2008
it's a good business opportunity. with so many of his contacts in the music industry also branching out into other areas of business he'd have a good client base to get started with. there are already several successful ad agencies catering to asian americans, so why not one for multicultural audiences.
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Paw1
53 Fans
06:53 AM on 02/08/2008
Always found the concept of the multicultural agency interesting. Other than the ability of that agency to choose media vehicles that target non-whites in a more specific way than general media, don't whites and non-whites in America want to hear the same things about the products they plan to buy? Don't they both want to know that the product is reasonably priced and will deliver to the expectations of the consumer? Does the appearance of a white face or non-white face in a McDonald's commercial matter very much if the food doesn't taste good?

Will Jay Z simply be the Executive in charge of telling the agency what's corny or not? Sounds like a sweet gig to me.
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