Sponsors of the ABC broadcast of the Academy Awards on Feb. 24 are deciding that the show is no country for old ads.
Marketers will spend an estimated $1.6 million for each 30 seconds of commercial time during the program, and many are planning to run spots previously unseen by consumers. They are treating the Oscar show as if it were the Super Bowl, when viewers pay more attention to the commercials because they have been conditioned to expect new spots that are the best of Madison Avenue -- or, at least, what Madison Avenue considers its best.
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As Americans head to the polls in 2024, the very future of our country is at stake. At HuffPost, we believe that a free press is critical to creating well-informed voters. That's why our journalism is free for everyone, even though other newsrooms retreat behind expensive paywalls.
Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
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