03/28/2008 02:46 am ET Updated May 25, 2011

Hollywood, Silicon Valley Team Up For Start-Ups

Hollywood and Silicon Valley have something of a Mars/Venus problem: the two sides are talking but they don't speak each other's language. A new venture involving a phone company may just add Pluto into the mix.

On Monday, the William Morris Agency, the Hollywood talent shop, will announce that it is teaming up with the Silicon Valley venture capital firms Accel Partners and Venrock to invest in digital media start-up companies based in Southern California. What makes the combination unusual, though, is the addition of AT&T as a limited partner.

While there has been a spate of deals recently as entertainment and technology companies try to capitalize on their shared interest in new media, many people view wireless carriers as too controlling, particularly when it comes to offering new software and content on today's more sophisticated, Web-friendly cellphones.

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