G.E.'s Immelt: NBC Not For Sale

G.E.'s Immelt: NBC Not For Sale

Now hear this: NBC Universal is not for sale. No how, no way.

Jeffrey R. Immelt, left, the chairman of General Electric, and Jeff Zucker, the president of NBC Universal.

Looking to squelch persistent rumors, Jeffrey R. Immelt, the chairman of General Electric, plans to make his most definitive statement yet about his company's chief media asset.

"Should we sell NBCU? The answer is no!" Mr. Immelt writes in a message for investors in G.E.'s 2007 annual report, to be released Wednesday. "I just don't see it happening. Not before the Olympics, not after the Olympics. It doesn't make sense."

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