Hey, slackers, get back to work! CBS says 1.75 million unique visitors went to their NCAA March Madness On Demand video player yesterday, up 122% from the first day of the tournament last year. A "large factor" in the traffic jump: not forcing people to register/login to watch the games. Another one: distributing links to the video all over the Web, like Disney's (DIS) ESPN.com, Yahoo! Sports (YHOO), etc.
Visitors also clicked the "boss button" -- which hides the fact that you're watching a basketball game at work, replacing the video with a cheeky looking spreadsheet -- 1.2 million times.