How Converse Became The Rocker Shoe Of Choice

How Converse Became The Rocker Shoe Of Choice

When Dr Martens launched an advertising campaign last year featuring dead rock stars wearing its perennially anti-fashion boots, the music world was apoplectic. "Outrageous," screeched Courtney Love, whose late husband Kurt Cobain could be seen swinging from a cloud in ivory robes and six-holed AirWair DMs in the digitally manipulated pictures. "Sick!" was what the bloggers almost unanimously deemed it, in a rare act of messageboard unity. Meanwhile, in a statement begging Dr Martens to remove the ads, Mickey Leigh, whose brother Joey Ramone also featured, called them "inappropriate, inconsiderate and contemptible". A few days later, Dr Martens bowed to Leigh's request, sacking ad agency Saatchi & Saatchi in the process.

Popular in the Community

Close

HuffPost Shopping’s Best Finds

MORE IN LIFE