Elisabeth Murdoch, Rupert's Daughter, Plans American TV Career Of Her Own

Starbucks in London when her cellphone rang. Her good friend Ben Silverman was calling from Los Angeles to say he could no longer discuss selling her his independent television production company, Reveille.

"He said, 'Liz, you're going to kill me, but I can't have this conversation right now,' " Ms. Murdoch recalled recently. "I've only just told my mom. But I was offered the job at NBC, it's my dream job and I have to take it."

But Ms. Murdoch is very patient, as one might expect in a media entrepreneur with Murdoch for a surname. Last month, she cinched the deal to acquire Reveille for $125 million.

By combining Reveille, which has produced the hit shows "The Office," "Ugly Betty" and "The Biggest Loser" with her company, Shine Ltd., in Britain, Ms. Murdoch now has a foothold in the world's most important media playground and the beginnings of her own global entertainment business (the family's second).

About two-thirds of the income from Ms. Murdoch's burgeoning television empire is expected to come from the United States. It may also mean she could be selling shows to Fox, her father's network.

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