Rupert Murdoch has a shiny new toy, and he wants to show it off to his friends in Old Blighty. Beginning April 16, The Wall Street Journal's U.S. edition will be distributed on newsstands in London, where it will compete with -- or, rather, "complement" -- The Wall Street Journal Europe
Physically larger than its European counterpart, the Journal will have a British print run of 3,500 and a cover price of £2.50. Would-be subscribers with addresses in central London can also sign up for delivery.
Of course, those who prefer the "regional perspective and concise format" of the European edition have nothing to fear, insists Michael Bergmeijer, managing director of Dow Jones' Consumer Media Group in Europe: "[O]ur commitment to the European edition remains as strong as ever." For now, anyway.
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