Study: Strike Didn't Stop TV Usage

Study: Strike Didn't Stop TV Usage

During the WGA strike, TV fans barely left the couch.

According to a new study, strike-era viewers managed to increase the amount of time spent watching DVDs, playing video games and surfing the Internet while continuing to watch as much television programming as before.

The findings are from a just-released Nielsen research study assessing the impact of the strike.

The report concluded that the industrywide work stoppage lowered the average Live+7 primetime total viewer ratings on the four major broadcast networks by 6.1% from the beginning of the walkoff in November to its conclusion in mid-February.

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