Tom Brokaw: I Tried To Warn Couric It Was "Harder Than It Looks"

Earlier this week Dan Rather told the Huffington Post's Rachel Sklar that he didn't think Katie Couric had "any idea what she was getting into" when she quit her gig at the "Today show to anchor "CBS Evening News". Rather said he reached out to Couric, but "nothing ever came of that."

Now Tom Brokaw has joined the fray. He says he also warned Couric that the switch from morning TV to prime time would be "harder than it looks." Brokaw jumped from the "Today" show to an evening anchor chair in 1983. In an interview with The Boston Herald he revealed:

"I told her when she left that it's a dive off the high board... This is harder than it looks, to go from the morning to the evening."

"I think that they made a number of mistakes in terms of how they marketed her and what their approach to the news was... But the last thing I'm going to do is get involved in Katie's business."

Read the entire interview here.

Comments

[Harrier]

Katie is better than Tom. I agree they marketed her poorly. But lets face it Couric never could do anything more than read Q cards. Being pretty helps get the job, but not keep it

[LittleBrother]

Tom Brokaw: I Tried To Warn Couric It Was "Harder Than It Looks"

__________­__________­__________­__________­_

Oh, he's referring to doing teevee news.

I was WAY off!

[3443649]

Is Tom Brokaw still crying over being dumped? hell, any buisness must divest that which is no longer relevant!

[BruntLIVE]

Tom: You can tell 40+ women anything in America. They get that Oprah in them they go crazy. Mentally many try to be the woman and the man.

[lazlogasky]

Katie is an experienced woman.. she knows how to handle the news but her image from TODAY made people to think that she's used to soft news but in fact she's doing great in hard news

[ChimpmasterDJ]

Ol' Marbles Mouth Brokaw has some set of balls! It's not as if he did us any favors by actually reporting some truth while he was in the anchor seat. Anyone taking advice from Brokaw on journalism is a fool, let him give advice on network back-room politics, that's his expertise.

[nunzia]

What?
It's hard to read the cue cards?
Geez, they guy got paid MILLIONS
to read cue cards, and now he
says it's hard.
Hey, I'll do it.
You can pay me half that.

[sklfcats]

Katie,
Go raise your kids and let a real man do the news.

[collegegraduate]

So there is something wrong with a woman doing the news sklcats?

[sklfcats]

Not a thing there missy, but she sucks at it.

[Irons]

Like, reading a teleprompter is hard.

[Lazslo]

Katie looks kinda hot in the pic above.

[cmaff05]

Kinda?? She looks gorgeous!

Too bad that's the only thing compelling about her evening news show. She is not fit to be a news anchor.

[TurgidCaterwauling]

the last thing I'm going to do is get involved in Katie's business."

Tom, aren't you in her business by commenting about her?

[SoYaThink]

Sorry, Brokow . . . Katy was just at a place where she thought she could do no wrong! Well, she has learned the hard way.

Sometimes, successful people get cocky and think they are invinceable. This mistake could cost her dearly - oh well, I'm sure she could use a few years off with her kids - probably a good thing in disguise.

[Dan1967]

NEW POLL IN MICHIGAN: BARACK OBAMA IS THE BETTER CANDIDATE AGAINST MCCAIN.

Barack Obama leads McCain in Michigan 43 to 41% with 8% undecided, but Hillary is losing to McCain in Michigan 46 to 37%. Barack Obama is clearly the Democrats strongest candidate against McCain in the general election. I copied and pasted the poll below, and the Link is here:
http://www.mlive.com/elections/index.ssf/2008/04/obama_does_better_against_mcca.html

Monday April 14, 2008
LANSING, Mich. (AP) -- A new poll shows Democratic presidential candidate Barack Obama doing better against Republican John McCain among Michigan voters than Democrat Hillary Rodham Clinton.

The poll by Lansing-based EPIC-MRA shows 43 percent of the 600 likely voters polled back Obama, while 41 percent back McCain. Eight percent say they'd vote for independent candidate Ralph Nader, while 8 percent are undecided.

McCain leads Clinton 46 percent to 37 percent. Ten percent say they'd vote for Nader and 7 percent are undecided.

Fifty-nine percent have a favorable opinion of McCain, while 55 percent feel that way about Obama and 45 percent about Clinton.

The poll was conducted April 3-8. It has a margin of sampling error of plus or minus 4 percentage points.

[SoYaThink]

WHAT DOES THIS HAVE TO DO WITH IT?????

Huffington, can you delete this posting ??? or at least put it on the right page?

[MagisterLudi]

spammer dickwad

[collegegraduate]

Yea! Go Obama!

[radiojunkie]

CBS groomed Katie from the start as the anchorwoman with all the experience of an evening icon. She came off as uppity. Overnight, (I know it was several months) she went from a smiling bubbly personality to an ultra-serious, almost artificial idea of what some CBS exec wanted as an evening anchor. She never had a chance.

[daddydamon]

Brokaw's an idiot.