"It's a success! Now what?"
Yahoo may be ready to turn over its Web search advertising to Google following a successful test using Google's service to deliver ads alongside its Web search results. But that's only the beginning of what could be a swirl of deals. Or Not.
The way PaidContent sees it , if this alternative stands, and then, say, AOL merges with Yahoo, then the Google-Yahoo arrangement may have to pass anti-trust muster. And regulators are likely to give a thumbs up, TechCruch says, adding this rosy tidbit:
Everyone, even Yahoo, realizes that a Google search deal is a slow but certain death for the company.
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