NBC Super Bowl Commercials To Cost $3 Million

Wall Street Journal:

The Super Bowl has always been a tough ticket, but now NBC is telling advertisers it will cost them $3 million just to get into the game -- for 30 seconds.

NBC Universal, a unit of General Electric Co., plans to announce next week that $3 million will be the entry price for a commercial at the 2009 Super Bowl. While individual slots have sold at that level before, it's never been the starting point for negotiations for the dozens of 30-second ads sold for the game. It represents a price increase of more than 10%, roughly double the usual annual rise.

"If they believe it's a target they can reach, then that's fantastic," Dick Ebersol, chairman of NBC Universal Sports & Olympics, said of his sales team.

For this year's Super Bowl, Fox, a unit of News Corp., received about $2.7 million for 30 seconds, though some of the final slots went for about $3 million, according to media buyers.

Read the whole story: Wall Street Journal

Comments

[mediamarv]

But, what if no one buys one?? Can you hear the prices falling???

Arrogant jerks who think that agencies will just continue to fork out whatever it costs.... after this year of sad economic results, I wouldn't be so sure..