Starbucks Labeled "Slutbucks" By Christian Group Due To New Logo

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First Posted: 05- 9-08 05:21 PM   |   Updated: 05-17-08 05:12 AM

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Starbucks Logo

Starbucks has trotted out a new logo on their coffee cups which has raised the ire of a Christian group known as "The Resistance," leading them to call for a boycott of the Seattle chain. As Think Progress explains, the logo was part of a campaign by the company to introduce a new roast that could compete with less expensive varieties of coffee.

This logo, pictured below, caused the Resistance to issue the following press release:

Starbucks has recently introduced a new version of their logo which features a topless mermaid with her legs spread, which has caused outrage from a nation wide Christian media watchdog organization. The Resistance, with has over 3000 members nationwide, is boycotting Starbucks across the country saying their new logo is inappropriate.

The Starbucks logo has a naked woman on it with her legs spread like a prostitute, explains Mark Dice, founder of the group. Need I say more? It's extremely poor taste, and the company might as well call themselves, Slutbucks.


Starbucks has trotted out a new logo on their coffee cups which has raised the ire of a Christian group known as "The Resistance," leading them to call for a boycott of the Seattle chain. As Think Pro...
Starbucks has trotted out a new logo on their coffee cups which has raised the ire of a Christian group known as "The Resistance," leading them to call for a boycott of the Seattle chain. As Think Pro...
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Who really looks at the logo on a Starbucks coffee cup??? These Fools are not Christian, they just want their 10 minutes of fame.

    Favorite    Flag as abusive Posted 08:02 AM on 05/14/2008

Not like there is more pressing issues in this world...

    Favorite    Flag as abusive Posted 04:46 PM on 05/13/2008

Must not look at boobies, jesuz will put me in HELLL!

    Favorite    Flag as abusive Posted 09:12 PM on 05/12/2008
- loki I'm a Fan of loki 119 fans permalink
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Wouldnt it be nice is just for once the good Christians of the US would do Gods work, and help the poor, the sick and the needy, and forget about always looking for anything just to bitch about? Oh wait, Good US Christians are greedy and selfish, and would never help the needy or the poor, or the sick. Not unless there is profit in it for them. My bad. Sorry..

    Favorite    Flag as abusive Posted 08:45 PM on 05/12/2008

One would think there was no higher priority than condemning the "vintagification" (totally made that up) of a corporate logo. Mermaid, Siren or Mesuline -- who cares?

These have got to be the same people that applauded an attorney general's attempt to "obscure Justice" assuming no one knew what was really there to begin with.

    Favorite    Flag as abusive Posted 04:59 PM on 05/12/2008

As a Starbucks shareholder, I am thinking about sending in a new name, "Suckbucks." How's that?

    Favorite    Flag as abusive Posted 11:47 AM on 05/12/2008

Yes, the same type of "Christian" that would love living in a virtuous, pure, and moral society like Saudi Arabia...

    Favorite    Flag as abusive Posted 07:42 AM on 05/12/2008
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I'm a Christian. And I reeeaaally resent anybody calling these fu***' idiots Christians­...buncha' dirty-minded, lamewit a*******. They've got no aptitude for addressing the real moral challenges our country faces, but they got plenty of time to be thinkin' about whackin' it to a freakin' coffeecup. S***...WTF??

    Favorite    Flag as abusive Posted 02:59 PM on 05/11/2008

Irony anyone?

    Favorite    Flag as abusive Posted 03:11 PM on 05/11/2008
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huh? irony? as in...Christians don't use badwords?

Lame.

    Favorite    Flag as abusive Posted 07:10 PM on 05/11/2008
- indypete I'm a Fan of indypete 148 fans permalink
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I'm an atheist and you're my kind of Christian! Rock on, dude!

    Favorite    Flag as abusive Posted 03:21 PM on 05/11/2008
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you sound like my kinda atheist, dude.

    Favorite    Flag as abusive Posted 07:11 PM on 05/11/2008

Spread legs???? I don't see any legs. Do you?

    Favorite    Flag as abusive Posted 01:40 PM on 05/11/2008
- recless I'm a Fan of recless 3 fans permalink

Hah! Is that funny or what? They call her a mermaid (it was a siren actually) and then say her legs are spread.... how the bloody f****** hell does a mermaid spread her legs since she doesn't have any???!!!

    Favorite    Flag as abusive Posted 05:35 AM on 05/12/2008

As we all know, young, impressionable children between the ages of 2 and 10 are the majority customer group at Starbucks and would be warped by that logo. Maybe we should require a voter's ID card or at least a driver's license before we sell coffee to anyone?

    Favorite    Flag as abusive Posted 01:38 PM on 05/11/2008
- knerd I'm a Fan of knerd 18 fans permalink
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Whatever happened to the Christianity of standing up to war, empire and poverty?

    Favorite    Flag as abusive Posted 12:45 PM on 05/11/2008
- escobar I'm a Fan of escobar 18 fans permalink

I think they got rich and bought into it !
They have chosen a far more cowardly path.
The mermaid on my cup has longer hair covering her nipples...I feel cheated.

    Favorite    Flag as abusive Posted 01:42 PM on 05/11/2008
- wadenelson1 I'm a Fan of wadenelson1 207 fans permalink
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The Slut, err, Starbucks PR team achieves a major coup. By putting a naughty mermaid pic on their cups they don't have to pay for advertising. The Christian right with their knee-jerk reaction to a little nudity combined with the real whores, the media, do it all for them. For free.

Two weeks from now they'll apoligize, sanitize the image, and get even MORE free PR.

Score one for the PR firm.

    Favorite    Flag as abusive Posted 12:28 PM on 05/11/2008
- sak I'm a Fan of sak 25 fans permalink

As if there were not enough real issues to be upset about, this takes the cake. I personally do not like the new logo as it looks like it was drawn by a five year old, whereas the old logo was more art deco in style. I have news for the Christian Right. Fish do not have legs. Nudity is the state in which we all arrive on this earth. I believe God planned it that way. So, please, direct your attention to real issues like the unethical and devastating war in Iraq and the rape of our society by the wealthy, and the state of the poor and elderly, and stop filtering everything for possible evil. There is plenty to go around out there. These are the same people who see Jesus in their cereal or on a tree or rock.

By the way, I thought mermaids were fictional beings.

    Favorite    Flag as abusive Posted 11:25 AM on 05/11/2008

Why do you ridicule Christians for protesting that with which they disagree? You protest against Bush in much harsher terms than "Slutbuckets."

Obama/Edwards 08! Si, su pueda! Yes, we are!

    Favorite    Flag as abusive Posted 10:58 AM on 05/11/2008

Because a picture on a cup is not destroying our country. A picture on a cup can easily be ignored.

    Favorite    Flag as abusive Posted 03:56 PM on 05/12/2008

But Christians say the same about your opinions.

Obama/Edwards 08! Si, su peuda! Yes, I can!

    Favorite    Flag as abusive Posted 09:04 PM on 05/12/2008
- Evelyn I'm a Fan of Evelyn 15 fans permalink
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Because everyone knows that when mermaid sluts do the deed, they spread their fish tails.

    Favorite    Flag as abusive Posted 10:32 AM on 05/11/2008
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