Today, May 10, marks the first day of what the Obama campaign is calling its "Vote For Change" project. From barackobama.com:
On May 10th, Barack Obama is launching Vote for Change, an unprecedented 50-state voter registration and mobilization drive. More than 100 events will be held across the country that day. Obama volunteers will register new voters as the start of a six-month voter registration drive.
Marc Ambinder has more on just what this project entails and its potential impact:
The Vote For Change program will lay the foundation for Obama's general election get-out-the-vote efforts. Obama aides won't say much more, but I gather that the campaign is constructing an incredibly elaborate online interface to allow its more than a million donors and volunteers to directly persuade their neighbors through a variety of media. Names gathered from the voter registration effort will be merged with names gathered through Obama's primary efforts and the names off of the Democratic Party's integrated voter file as well as lists purchased from outside vendors.
On election day, Obama might have more than a million individuals volunteering on his behalf. That should scare the beejeesus out of the McCain campaign and the RNC.