ABC Hoping Jenny McCarthy Can Deliver Web-To-TV Hit With "In The Motherhood"

Chastened by NBC's failed experiment with "Quarterlife," the networks have understandably been gun-shy about bringing Web fare to television. But ABC is giving it another shot with "In The Motherhood," which is produced by Mindshare Entertainment (the branded entertainment unit of WPP) for MSN. ABC says it will air the sitcom, starring Leah Remini (former "King of Queens" star), and Jenny McCarthy (MTV, Playboy), in midseason.

This one is a lot safer bet than Quarterlife for a bunch of reasons: first, unlike Quarterlife, which targeted 20-somethings, "In The Motherhood" is targeted at a demographic that still watches plenty of television: 30-something moms. Second, it has a bona-fide star with a TV following (Remini), and another star with plenty of other fans (McCarthy). Third, it's going on ABC, which caters to women with primetime soaps like "Desperate Housewives," and fourth, it gets a lot more online traffic: 16 million streams of the second season vs. a few million for Quarterlife.

Read the whole story here.

Comments

[ScandalousCandice]

Jenny McCarthy hasn't had a hit since Playboy. Well that is if you exclude the shameless exploitation of her autistic son.

[Paw1]

If it's funny, it has a shot, irrespective of where it originated. Interesting part is that it's produced by an advertising agency. Wonder how many of their clients products they'll jam into every scene.

[ChiGuy]

Chicago loves it some Jenny Mac!!!!

[ObamaEdwards]

I love all the justifying and strategizing. Why don't TV producers just admit it: They don't have any idea what makes people watch TV.

[drzoon]

the "show" sucked on the internet... its only going to SUCK MORE on tv!

[HeyFella]

The only time Jenny McCarthy has been any good is when she stood in front of a camera without her clothes.

[mediamarv]

She looks good, even without the pole.

[kellygrrrl]

jenny has become a great voice for parents of autistic children.
She is a true champion.
I wish her the best of luck!