ABC Hoping Jenny McCarthy Can Deliver Web-To-TV Hit With "In The Motherhood"

ABC Hoping Jenny McCarthy Can Deliver Web-To-TV Hit With "In The Motherhood"

Chastened by NBC's failed experiment with "Quarterlife," the networks have understandably been gun-shy about bringing Web fare to television. But ABC is giving it another shot with "In The Motherhood," which is produced by Mindshare Entertainment (the branded entertainment unit of WPP) for MSN. ABC says it will air the sitcom, starring Leah Remini (former "King of Queens" star), and Jenny McCarthy (MTV, Playboy), in midseason.

This one is a lot safer bet than Quarterlife for a bunch of reasons: first, unlike Quarterlife, which targeted 20-somethings, "In The Motherhood" is targeted at a demographic that still watches plenty of television: 30-something moms. Second, it has a bona-fide star with a TV following (Remini), and another star with plenty of other fans (McCarthy). Third, it's going on ABC, which caters to women with primetime soaps like "Desperate Housewives," and fourth, it gets a lot more online traffic: 16 million streams of the second season vs. a few million for Quarterlife.

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